About Us

FRUTIMIL – Your “FRUIT ROAD” between Serbian fruit production and the global market.

Our story is not new. Since 2015, we have nurtured a love for fruit production, starting with a small plum orchard and expanding to a quince plantation covering three hectares in the village of Guberevac, Knić municipality in central Serbia. Through years of work and experience, we have recognized the needs of small and medium-sized producers, as well as the challenges they face in fruit production and market placement.

From the perspective of a producer, we developed a vision of building bridges that connect local fruit growers with markets around the world. We are particularly dedicated to exporting fresh and frozen fruit from Serbia, with the goal of opening doors for Serbian products in markets where they are not yet sufficiently represented.

We strive to make FRUTIMIL synonymous with high-quality fruit, reliable logistics, and innovative solutions that improve the fruit-growing sector.

Mission

Our mission is to enable efficient and transparent connections between all participants in the fruit production chain through our own production and partnerships with growers of plums, blackberries, blueberries, raspberries, and sour cherries. We support farmers, cold storage facilities, and international buyers in achieving better results — from improved purchase prices to sustainable cultivation. We believe in the power of collaboration and direct communication with small and medium-sized producers .

Vision

Our vision is to create a future where FRUTIMIL becomes a key link in connecting domestic producers with international partners, offering solutions for all aspects of fruit production, storage, and sales. We aim to expand plantations of various fruit crops and advance the local fruit-growing industry while fostering cooperation with foreign partners.